As a small business owner, you are mindful of your marketing budget. You are also a DIYer who enjoys the challenge of learning new skills. This may leave you wondering what the benefits of digital marketing for small businesses are and how working with an outside firm can help?
What is Digital Marketing?
Digital marketing is any tactic or strategy that utilizes the internet to target your local, nationwide, or global demographics. High ROI strategies engage, capture, and nurture new leads—and engage and retain existing leads.
There is still a need for traditional print and paper marketing, but digital marketing is:
Measurable
Hyper-targeted
More effective
There are a variety of tactics and strategies to choose from, which must be personalized to your individual needs. Not all digital strategies work for all businesses, and not all marketing channels are right for all businesses.
For example, you may benefit more from Facebook and LinkedIn ads and not much from TikTok ads. Your marketing firm will help you determine which channels are most effective for your industry and demographic.
That being said, there are some foundational tactics that work for every industry, geographic location, and consumer demographic.
#1 Google and Online Ads
Online ads are one of the fastest ways to establish your online presence. Once you are well-established, ads can be utilized to promote new products and services and generate hyper-targeted leads.
They are also a cost-effective method of targeting your primary, secondary, and niche demographics.
Some of the top digital ad channels include:
Google
Bing
Facebook
Instagram
YouTube
Twitter
LinkedIn
You can create your ads yourself but working with a professional firm ensures the full benefits of digital marketing for your small business.
Your firm will maximize your ROI and CPA by:
Selecting high search / low competition keywords.
Curating clear, specific, and enticing titles.
Strategically routing leads to a sales or landing page.
Capturing leads and adding them to a targeted marketing list.
#2 Animated Business Explainer Video
Content is king in the online world, and video content is a must. You can easily shoot short videos from your smartphone, notebook, or computer—but consider a series of animated explainer videos.
Explainer videos are typically anywhere from 30 seconds to 3 minutes long. Their primary objective is to showcase your products or services in a professional and engaging manner. Unlike written content, you can post the same video in multiple online locations.
Post videos on or in your:
Website
Social media
Emails
Digital newsletters
Digital ads
Blogs and articles
And more
Consumers across every demographic want more video marketing.
Over 80% of online traffic is video content, and this number is growing.
72% of consumers prefer to learn about a product or service by video.
95% of video content is retained, compared to 10% of text-only content.
Continue shooting your live videos in-house and send them to a professional editor for perfecting. Or hire a local videographer. When it comes to explainer videos, consider 2D animations.
Why? 2D animations provide a few unique digital marketing benefits for small businesses:
Present complex ideas in a simple manner.
Create endless backgrounds and settings.
Combine visual and auditory learning.
Provide fun, branded, and engaging content.
It’s also less expensive to have an animated video professionally curated than it is to professionally shoot a live video of the same length. A voiceover may be required, but there is no need for an actor, set, wardrobe, lighting, or camera crew.
#3 Opt-In Email Marketing Funnels
We can’t stress this enough, but don’t underestimate the power of email marketing! And no, we aren’t referring to spam.
A successful email marketing strategy captures, engages, and converts leads—then builds brand loyalty.
A lead nurturing campaign might look something like this:
A hyper-targeted lead clicks on your digital ad.
They are routed to a sales or lead capture landing page.
If they are routed to a sales page and make a purchase, they are added to a targeted email marketing list.
If they are routed to a sales page and don’t make a purchase, they will be reengaged with retargeting ads.
If they are routed to a landing page, they are asked to opt-in, often in exchange for a free gift such as an eBook or tips list.
If they are routed to a landing page and don’t opt-in, they will be reengaged with retargeting ads.
Once in their hyper-targeted list, leads or clients are “nurtured” (sent an email series) with the goal of further conversions.
As they interact with your lead nurturing emails, they are further segmented into new lists.
Automation is one of the many benefits of digital marketing for small businesses. So, while the process above might sound like a lot, once it’s set up—the process is fully automated and your campaigns will run 24 hours a day, 7 days a week.
Your marketing firm will continue to perfect your campaigns by monitoring opt-in and email open rates. This is achieved by performing initial and ongoing A/B split tests and testing different keywords, headlines, text, images, and videos.
Ready to Learn More?
If you would like to discuss the benefits of a digital marketing strategy for your small business—reach out to Tek Remedy to learn more!
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