Brand and Business Building Technology for Small Business Owners

Technology can be leveraged to grow your business. It can empower you to implement marketing and sales automation, generate in-depth data, and rapidly expand your brand awareness. Below are 3 essential types of technology for small business owners, entrepreneurs, startups, and influencers.


#1 Email Marketing Software

When it comes to email marketing, focus on quality, not quantity. A small hyper-targeted email marketing list nurtures and engages your leads, building brand loyalty. One of the most impressive tools on the market today is MailChimp. In addition to their ready-made but customizable email marketing templates, you can:

  • Create automated marketing lists

  • Segment your current subscribers

  • Customize purchase paths by designated consumer actions

  • Build websites and create opt-in landing pages

  • Add scheduling to your website

  • Design email templates, social media ads, and digital ads

  • Perform A/B split tests

  • Optimize your headlines and content

  • Generate reports to help you refine your campaigns

  • Design and mail printed postcards

  • And more!


#2 DIY Design Software

Digital marketing requires a steady stream of digital content including photos, videos, social media posts, website graphics, and more. As a startup, solopreneur, or small business you may not have a team member who excels in design. Not to worry, as there are a variety of design tools and technology for small business owners to choose from.

CanvaCanva is a top choice for designing social media posts, social media banners, email marketing templates, tips lists, and much more. Choose from 400k+ templates that you can tweak to make your own. Or you can design from scratch.

Video Editing—you can shoot your photos and videos on your smartphone or notebook, but you’ll need to resize and do a bit of editing. Choose from free tools such as HitFilm Express, Lightworks, iMovie, or Windows Video Works. Or use a paid tool such as Adobe Premier Pro.

Photo Editing—Canva and Adobe Premier Pro can edit images, but sometimes it’s easier to edit without your preferred smartphone app. Adobe Photoshop Express and Adobe Light Room Photo Editor are free apps. Also, consider niche-specific apps such as Foodie for editing food images or Prisma Photo Editor to turn photos into paintings.


#3 Social Media Management

Begin by performing market research to determine which social media platforms are most relevant to your consumer base, then create a strategy. To maximize your time, schedule your posts for the next week or two in advance. You can still post as inspiration strikes, but most posts should be prescheduled.

You have several worthy contenders to choose from depending on your budget, which social media channels you’ll post to, and how many team members you want to provide access to.

SproutSocial—manage up to 10 social media accounts with in-depth analytics and built-in social media optimization tools. Plans start at $89 a month. They offer a 30-day free trial.

Hootsuite—manage up to 30 social media accounts with in-depth analytics. Free but limited plans are available. Paid plans start at $49 per month. They offer a 30-day free trial.

Social Pilot—manage up to 75 social media accounts with in-depth analytics. Plans start at $25.50 per month for 1 user and up to 10 profiles. They offer a 14-day free trial.

Buffer—manage up to 3 profiles for free without analytics, or upgrade to a paid plan to manage more accounts and access in-depth analytics and a variety of marketing tools. Plans start at $5 per channel per month. They offer a 14-day free trial.

Creating your digital marketing strategy, landing pages, funnels, and content is something you can delegate to a digital marketing agency. This won’t only lighten your load but optimize your marketing outcomes. We invite you to reach out to Tek Remedy to learn more!

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