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2023 Email Marketing Engagement Trends Every Small Business Can Leverage for Growth

Your opt-in emails are already mobile-responsive and automated, but there is much more to consider! Below are 5 powerful email marketing...

Establishing a Sales Pipeline: What Is It, Why You Need It, and How To Create One?

Often confused with sales funnels, a pipeline is a process. A funnel is more analytical in nature. Both are essential, so it’s important...

How to Obtain a Trademark License For Business Names, Slogans, Product Names, or Logo Design

An essential step to building your brand is trademarking your intellectual property (IP). IP licenses provide product and service...